What Do Sites That Have Never Been Penalized by Google Look Like?

User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO… they want to put the website that you […]

Source: What Do Sites That Have Never Been Penalized by Google Look Like?

User signal #1: Bounce rate
We found that Google loves sites that have a bounce rate between 26% and 69%.
User signal #2: Mobile friendliness
Roughly 60% of all searches take place on a mobile device.
User signal #3: Average load time
Page Speed Insights
User signal #4: Percentage of repeat visitors and subscribersGoogle likes anywhere from 16% to 45% repeat visitors.
User signal #5: Percentage of search traffic from brand queries
User signal #6: Click-through rate
User signal #7: Pageviews per visitor
User signal #8: Average time on site

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